DUNMORELUXURY ELDER CARE REIMAGINEDTALK TO US ABOUT MOM OR DAD
OUR STORY

This started with
my parents.

Years spent caring for my mother and father taught me how much families have to carry. Dunmore grew from that experience, from my father’s approach to hospitality, and from a place that had been part of my life for decades.

Alex’s mother and father together at a dining table
Alex’s mother and father
“Dunmore is what I wish had existed when I was caring for my parents.”
Alex ShogrenFounder, Dunmore

In late spring 2020, as my mother’s decline became harder to ignore, I moved into the house next door to my parents to help them find the care they needed. I had no idea that caring for them would become the next six years of my life.

MY MOTHER

Good care still needed a familiar face.

My mother had Alzheimer’s. Her U.S. memory care was expensive, yet our family still paid her longtime caregiver to visit.

She needed someone who knew her, understood her habits and could spend patient time with her. Paying for a beautiful setting did not settle every question about attention or comfort.

That stayed with me. Care needed to see my mother as a person and recognize the family living through the illness alongside her.

How my mother’s experience shapes Dunmore
MY FATHER

The care was one part. Coordinating it was another.

Later, I spent years involved in my father’s private care. I was arranging caregivers, speaking with doctors, keeping track of medications and responding to emergencies as his needs increased.

The costs were extraordinary. So were the demands on the family: calls, appointments, logistics, decisions and worry. I was his son, but I had also become his care manager.

I know what it feels like to be the person ultimately responsible. That is why Dunmore includes a Family Lead to help with the work around care and keep the family informed.

How Dunmore at Home works
Alex Shogren sitting with his mother and father
Alex Shogren and his parents

Care should make more life possible.

My parents were still Mom and Dad. Their relationships, pets, habits and preferences mattered alongside their care needs.

Alex’s father sitting with dogs beside him
Alex’s father with dogs
THE ORIGINAL DUNMORE

The luxury isn’t the building.
The luxury is being known.

My family vacationed at the Dunmore Beach Club on Harbour Island in the Bahamas for as long as I can remember. My father later became an owner, alongside a business partner.

After I sold my first company, I bought out his partner. Dad and I had the opportunity to own and operate the Dunmore together. Watching him taught me what personal hospitality could be.

He knew his guests and remembered them. After they returned home, he would handwrite them a personal note and mail it to them. Every guest mattered enough for him to take the time.

Dad taught me to pay attention to the individual. Years later, caring for my parents showed me how much that same attention matters in elder care. The Dunmore name is an homage to him and to that lesson.

ABOUT ALEX

Building businesses long before Dunmore.

I founded HedgeFund.net and later Best Kiteboarding. Decades of building and operating businesses have meant hiring people, building organizations and solving the practical problems that come with running them.

I bring that experience to Dunmore. The reason for building it comes from my parents: families need care they can trust and people who help carry the responsibility.

Care should make more life possible. At home or in a Dunmore residence, personalized care, healthcare coordination and practical help should support the life around it.

Explore residential care
The Dunmore villa with its shared terrace and garden
A Dunmore residence on the North Coast
THE DOMINICAN REPUBLIC

I brought Dad to a place I already knew.

Kiteboarding brought me to Cabarete decades ago, long before Dunmore. Cabarete and the North Coast became part of my life. When I eventually brought my father here, I was bringing him to a place I already knew and cared about.

The economics were part of that decision. What mattered most was the warmth, patience, time and individual attention he received. His care could cost less, and his quality of life could be better, too.

That experience became Dunmore. Care should make room for a better life for the person receiving it and for the family alongside them.

Get to know the North Coast
Alex Shogren and his father sharing a ride in an open-top car
Alex Shogren and his father
THE DUNMORE VISION

Care that evolves with life.

Alex sees Dunmore growing into connected options for independent living, care at home, residential and assisted living, healthcare coordination and lifestyle communities.

Dedicated memory care and broader specialized-care environments are part of that longer-term direction. The idea is continuity: support that can evolve with the person and the family.

The thinking behind memory care

You don’t have to have it all figured out.

Begin with your family and what is happening now.

TALK TO US ABOUT MOM OR DAD
Talk to us about Mom or Dad